White paper is defined as a collection of marketing documents that are designed to explain a complex product or service and persuade investors into believing in its benefits.
The purpose of a white paper is to create interest, educate, and sell a concept to potential buyers.
With crypto, white papers are created as one of the very first documents to explain what it is, what makes it unique, describe the technology behind it, and the philosophy or mission.
Unlike typical sales material, a white paper is more conservative. It is less about sounding special, and more about providing facts, statistics, and explanations. They are often 6+ pages long and include a title, table of contents, introduction, pages describing the problem and solution, and a conclusion.
A good white paper builds trust in potential buyers.